Social University

The Map for 2024 Success: Building a Content Calendar From Scratch

January 25, 2024 Caryn Terradas Season 2 Episode 3
Social University
The Map for 2024 Success: Building a Content Calendar From Scratch
Show Notes

Description
Small business owners often find themselves wearing multiple hats, with time being one of their most valuable assets. Effective planning and organization are crucial to ensuring that they make the most of their time. In this blog post, we will delve into the importance of a social media content calendar for small businesses, its benefits, and a step-by-step guide on how to create one.

In this episode, we will talk about these important topics:
0:48 What is a Social Media Calendar?
1:15 Why is Planning Crucial?
2:10 Start with an Audit
3:38 Verify Your Platforms
5:40 Generate Themes and Topics
7:57 Brainstorm Content Ideas and Categories
9:56 Follow a Content Ratio
13:19 Research and Listen
15:25 Utilize Content Creation Tools
16:09 Schedule Your Posts

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