Email marketing remains a crucial tool for small businesses to connect with their audience. With the ever-changing landscape of social media and the potential for platforms to go down, having a way to directly contact your followers is imperative. But, how do you ensure that your emails stand out in a crowded inbox? Let's dive into some strategies to boost your email open rates.
In this episode, we will talk about these important topics:
0:53 Understanding Email Open Rates
2:01 Choosing the Best Email Platform
3:20 Cleaning Your List
7:44 Crafting Compelling Subject Lines
11:35 Resending to Non-openers
12:36 Optimizing for Mobile
12:48 Avoiding Spam Triggers
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