Mentorship stands as a beacon of hope and a powerful tool for empowering the next generation of female leaders, especially within the dynamic field of marketing. This blog post delves into the transformative impact of mentorship to highlight it...

This month, we’re celebrating Women’s History Month with a series of discussions on impactful female figures and topics. Today, we’re diving into women who changed history, focusing on remarkable women from Alabama and groundbreaking figures in...

In honor of Women’s History Month, we’re shining a light on incredible women-owned businesses right here in Birmingham, Alabama. This month is dedicated to celebrating women who have shaped history, are leading the charge today, and mentoring t...

This February, amidst all the Valentine’s Day love, we’re taking a slightly different approach. Today, we’re talking about the things we love to hate in the social media sphere – the common mistakes small business owners make, and a few persona...

These days our phones are practically an extension of ourselves, and the apps within them are essential to our daily lives. This month, we’re sharing the love – specifically, the apps and programs we adore and brought with us into 2025. We have...

In today's crowded marketplace, your brand is your most valuable asset. It's more than just a logo; it's the identity and story of your company, what sets you apart from the competition, and what resonates with your target audience. As a social...

As a small business owner, you wear many hats. Marketing can feel overwhelming, especially when it comes to social media. With platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok, it can be tempting to try to be everywhere at once...

In the dynamic world of social media, consistent growth and engagement require a proactive approach. A self-audit is essential for any business looking to optimize its social media presence and ensure it's effectively reaching its target audien...

The potential ban of TikTok has been a major topic of discussion, and the situation is rapidly evolving. While a court has temporarily blocked the ban, it's crucial for businesses to be prepared for the possibility of losing access to this popu...

As we wrap up 2024, it's time to start thinking about what the new year will bring to the world of social media. This year has seen some significant shifts, and experts are already making predictions for 2025.In this episode, we will tal...

In last week’s podcast, we celebrated local businesses that we love! This week, we are switching our focus back to social media. Let’s talk about some of the best moments of social media in 2024. Take some time to enjoy these before the new yea...

DescriptionIn last week’s podcast, we celebrated apps, programs, and websites that make our lives easier. This week, our gratitude turns to something closer to home: lo...

DescriptionAs we embark on a month of gratitude, it’s a perfect time to spotlight the digital tools that enrich our daily lives and make work more manageable. At Social...

DescriptionAs we head into a season of gratitude, it’s the perfect time to reflect on the ways we can show appreciation, not only personally but in our businesses as we...

DescriptionIn this podcast, we’re diving into some of the biggest recent social media horror stories. It’s essential to learn from these public mistakes, especially wit...

DescriptionOctober is in full swing, which means it’s spooky season—a time to discuss nightmares. But today’s blog isn’t about haunted houses or ghosts. Instead, we're ...

DescriptionSocial media has transformed how businesses interact with customers, offering them the chance to build strong online communities. However, not every interacti...

DescriptionHoliday contests! As the holiday season rapidly approaches, it’s time to focus on how you, as a small business owner or nonprofit, can take advantage of holid...

DescriptionAs Halloween approaches, social media platforms light up with festive content that both delights and engages audiences. Whether you're a small business owner,...

DescriptionAs a small business owner, the holiday season is just around the corner, and now is the perfect time to start planning. With only 3 months left until Christma...

DescriptionRunning a small business can be overwhelming, especially when you wear multiple hats: social media manager, accountant, salesperson, and more. To help you man...

DescriptionIn the dynamic world of social media marketing, understanding whether to invest in organic posts or paid ads can significantly impact your business. Both meth...

DescriptionSocial media is one of the most powerful tools for businesses to reach their audience. But with so much effort being poured into creating content, engaging wi...

DescriptionCreating engaging content remains a top priority for businesses and content creators alike. As we navigate through 2024, it's crucial to understand the latest...

DescriptionAre you heavily invested in using social media to grow your small business but struggling to get the engagement you desire from your posts and captions? If th...